Website content checklist
Everything to gather before your website design starts, so your project launches on time.
120+brands launched or grown
where design meets the story
Trusted by growing brands
I help small business owners turn their story into a website, a social presence, and an email list that bring in steady clients, without losing their weekends.
Wait, I'm not done yet! I'm also a WordPress nerd, a caption writer, a believer in honest conversations, and the founder of Caela & Co., a digital marketing agency for small businesses.
Want the full story? Read it hereIf you want a website, social media, and an email list that feel like you, you're in the right place. You don't need a huge budget or endless hours. You need a creative partner who listens first, then handles the details, from custom code and WordPress design to social media management, email marketing, and virtual assistant support.
Explore our servicesTell me about your goals and what's driving you up the wall. I'll point you to the service that fits, and we'll both find out whether we'd work well together.
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Free downloads to grow your brand.
Everything to gather before your website design starts, so your project launches on time.
A plug-and-play planner with post ideas, hooks, and a posting rhythm that sticks.
The welcome, follow-up, and thank-you emails that turn subscribers into customers.
Pretty earns attention. Clear messaging and smart systems earn customers. Every project starts with a goal we can measure.
Plain-English advice on websites, social media, email, and getting your time back.
Websites
Both can look beautiful. Here's how to choose based on how you work, what your site needs to do, and how much control you want.
September 24, 20265 min read
Websites
Website projects stall for one reason more than any other: content that isn't ready. Use this checklist to get ahead.
September 10, 20266 min read
Social media
A simple system for planning, batching, and scheduling a month of posts, with room left for real life.
August 27, 20266 min read
Six ways we help small businesses look great online, show up consistently, and keep their time. Pick one or bundle them.
Your site looks like a template, and visitors can tell. We hand-code a fast, one-of-a-kind website built around your story.
Explore custom code website designYour site feels outdated and you're scared to touch it. We design a beautiful WordPress website you can edit with confidence.
Explore wordpress designYou have a list, but your emails get ignored. We write and design emails that feel personal and bring customers back.
Explore email marketingYou know you should post, but there's no time. We plan, create, and publish content in your voice, then keep the conversation going.
Explore social media managementYou have followers but no sales. We build campaigns and content strategy that turn scrolling into booking and buying.
Explore social media marketingYour inbox and to-do list run your week. We take over the admin so you can focus on the work only you can do.
Explore virtual assistantA few of the brands we've helped launch, redesign, and grow online.
Skincare brand: WordPress, email, social
Online revenue up 212% in six months
Dental practice: custom website
Online bookings up 3.1x after relaunch
Coffee roaster: social media management
Instagram following grew 4x in five months
B2B logistics: custom code website
Hand-coded quote tool cut response time in half
Website tips, social media ideas, and email strategy for small businesses, plus first dibs on new freebies. No junk mail, just the good stuff.